Prater Liquor & Smoke Shop GMB Optimization

Prater Liquor & Smoke Shop (Sparks, Nevada)

This project showcases the complete Google Business Profile (GMB) optimization work we delivered for Prater Liquor & Smoke Shop, a popular retail store located in Sparks, Nevada. Our goal was to increase their online visibility, drive more foot traffic, and help them appear at the top of local searches for core products such as vape supplies, smoke accessories, liquor, tobacco, and specialty items like Kratom and Whipits.

Through strategic GMB optimization, keyword positioning, category improvements, high-quality photo uploads, review management, and posting updates, we successfully ranked the business in top local search results for multiple high-intent keywords. As shown in the screenshots, the shop appears prominently in searches such as “smoke whipits near me,” “Kratom in Sparks,” and “Geek bar near me.” This level of visibility strongly improves customer discovery and leads directly to more in-store visitors and calls.

Our optimization included refining the business information, enhancing service listings, adding product attributes, improving NAP consistency, and ensuring the listing aligns with Google’s ranking factors. As a result, Prater Liquor & Smoke Shop achieved strong map pack rankings, increased clicks, and higher engagement levels in their local area—outperforming many nearby competitors. This project demonstrates how effective GMB optimization can significantly boost local presence and attract real customers searching within the neighborhood.